BDS (Business Development Services)

Tourism

International and domestic tourism in Ghana is a sector with a high growth potential. Ghana has a range of cultural, historical and natural attractions like festivals, eco-tourism, beaches, slave routes and castles and natural reserves. Government efforts are under way to support effective management and promotion of the industry. Though several attempts have been made to enhance its rapid development and promotion, these efforts have not yet yielded the expected gains.

The private sector enterprises that are engaged in the tourism sector include accommodation, food & beverage, transportation, travel agents, tour guides, eco-tourism and handicraft.

SPEED Ghana, in cooperation with SNV, is undertaking a BDS market assessment in the tourism sector in Ghana. This will result in the identification of intervention opportunities to further develop the BDS market and by that to develop the enterprise engaged in the tourism sector. The following areas are foreseen as specific interest for SPEED Ghana:
  • Service quality in the accommodation and food & beverage sub-sectors
  • Maintenance and comfort in the transportation sub-sector
  • Development of the northern zone of Ghana as tourist-destination

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